How important is the banquet scene in this play as a whole? Essay

Before we are able to fully explore the importance of Act III, Scene IV, of Shakespeare’s famous ‘bloody’ tragedy it is necessary to look briefly at what is meant as a tragedy for Shakespeare used tragic circumstances in order to give insight into lots of situations and help tell a story, usually with a moral attached. Although Macbeth is undoubtedly ‘tragic’ and one of the bloodiest and violent of Shakespeare’s plays its tragic nature doesn’t necessarily stem from the murders and grievances within the play. Shakespeare has used Macbeth’s vulnerability and naà ¯Ã‚ ¿Ã‚ ½ve nature to portray tragic circumstances and to highlight the flaws within his character. Macbeth is a fascinating individual; he is transformed by evil from a strong and noble general to a king that will stop at nothing, including murder, to retain his throne and hence his power. However, he is rarely in control of a situation and from the beginning, when he encounters the three witches, deeply suspicious and afraid of the supernatural, ‘Speak if you can, what are you?’ Act I Scene III. This is shown as he depends on the witches to guide him with what to do and good becomes entwined with evil, ‘ Fair is foul, and foul is fair’, Act I Scene I. This also gives us a clue that it is going to be hard in the play to tell the difference between good and evil and when we encounter Banquo’s ghost in Act III, Scene IV we know any glimmer of hope felt by Macbeth since the murder of Banquo is to be short lived. The line ‘fair is foul, and foul is fair’, also indicates a warning to us as readers that things may not necessarily be what they seem and they most definitely are not. Many versions of this quote are used throughout the play including the line of Lady Macbeth’s when she tells Macbeth to; ‘play the humble host’ Act III Scene IV. When she says ‘play’ she is showing that she realises they have to cover up their true feelings. This is similar to ‘fair is foul, and foul is fair’ and can also be compared with the line Lady Macbeth uses to tell her husband to cover up his treachery ‘look like th’ innocent flower, But be the serpent under ‘t’, Act I Scene V, just before Duncan is to arrive at their castle. The banquet scene, therefore, is one of the most important scenes of the play and, once the ghost appears, becomes a pivotal point. Things, up until now, were going relatively smoothly for Macbeth and he has fulfilled his dream of becoming king and his wife, lady Macbeth, queen. Although she knows of Duncan’s murder, she has not been included in the plans for murdering Banquo, ‘Be innocent of the knowledge, dearest Chuck,’ Act III Scene II, and at the beginning of the ‘banquet scene’ he wishes only for her to join in the celebrations for his coronation ‘ Our hostess keeps her state, but in best time we will require her welcome,’ Act III Scene IV Line 6-7. The banquet has been arranged so that the new King and Queen can be properly introduced to their courtiers and is going as planned until the Murderers arrive to tell Macbeth that although they have killed Banquo, Fleance has escaped. Although Macbeth is uneasy about this news, ‘Hath nature that in time will venom breed’ Act III SceneIV and is linked to his doubts about one of Banquo’s predictions from the Witches, ‘Thou shalt get Kings, though thou be none’, he dismisses the murderers and prepares to enjoy the banquet in a ceremonious way. However, his ease is to be short-lived for as he is about to sit down he sees Banquo’s ghost in his place at table. He cannot believe this and questions his Lords, ‘Which of you has done this?’ but they are unable to see the ghost and rise to leave, thinking he is ‘unwell’. Guilt, denial and fear swamp Macbeth, ‘Thou canst not say I did it: never shake thy gory locks at me’, and he thinks someone knows he killed Duncan and is setting him up. It seems guilt is the strongest theme in this scene, it is the reason for the ghost of Banquo being present in Macbeth’s mind only, and his guilty conscience is seeping through with this sign of madness. Although Lady Macbeth accuses her husband of being a coward, ‘This is the very painting of your fear’ as she did at the time of Duncan’s murder, she apologises to the guests and tries to cover up for him saying it is an illness he has had from a child, ‘my Lord is often thus and hath been from his youth.’ Because he is so frightened I feel she is beginning to suspect him of something but does not understand what exactly, ‘Why do you make such faces?’ The Ghost leaves and Macbeth tries to understand what has happened, in Scene II he was saying how lucky Duncan was because he was at peace in death, ‘After life’s fitful fever, he sleeps well’, but now he is worrying because he has seen the dead rise up again and wonders that in his own death he too may not be at peace; ‘But now they rise again with twenty mortal murders on their crowns’. This seems to link in with the supernatural introduced with the witches and shows a weakness and confusion in Macbeth’s character as he fears death; ‘ I have a strange infirmity, which is nothing to those that know me’, Act III Scene IV. After the ghost leaves and the guests have gone it is almost dawn. Lady Macbeth says ‘Night, is almost at odds with morning.’ I feel Lady Macbeth is beginning to doubt her previous actions and seems confused over good and evil becoming entwined. Macbeth makes a short speech that could easily be compared to an earlier scene in the play – Act II Scene II, when Macbeth and Lady Macbeth are washing away Duncan’s blood from their hands. This could be an image of them ‘washing’ away the guilt that, in the end, forces Lady Macbeth to commit suicide when she feels she can’t wash the blood from her hands. This drives her to her madness like the ghost of Banquo starts to do to Macbeth. This is a famous speech that talks about wading in blood and has the word ‘blood’ repeated five times, ‘ blood will have blood’. Macbeth feels he is in this so deep there is no going back, ‘Returning were as tedious as go’er’, the turning point has now been reached and the last line indicates there is more killing to come, ‘We are yet but young in deed.’ This proves the importance of the Banquet Scene. We have reached the end of one chapter and the beginning of another and it is also a turning point in the relationship of Macbeth and Lady Macbeth. At the beginning of the banquet they were as close as they were at the beginning of the play, despite the ‘cloud’ of Duncan’s death. But by the end of the banquet we find Macbeth unable to confide in his wife for advice and going to the witches in place of her, ‘I will to-morrow (And betimes I will) to the Weird Sisters.’ And we now know that Lord and Lady Macbeth do not know darkness from light or evil from good. There must only be darkness and death ahead for them both. Fair has become foul and foul has become fair.

Advantages and Disadvantages of Only Children Essay

Introduction Research from the Australian Bureau of Statistics in 2006 suggests the fastest growing nuclear family unit has become the single-child household (Emma Sykes, 2011). According to figures released by the Office for National Statistics, the UK has about 7.7million families with dependent children, of which 3.7 million have just one child, compared to three million with two and 1.1 million with three children or more (Simon Edge, 2013). Additionally, in the United States, the percentage of women who have one child has more than doubled in the past 20 years up from 10% to 13% (U.S. Bureau of the Census, 2011). The issue of single-child households is a contemporary issue relevant to both children and parents in today’s modern society as the number of single-child households are rapidly growing throughout the 21st century. Scope There are increasing rates in single-child households. Single child households are rapidly growing in popularity making them a contemporary issue of the 21st century. There are many factors which influence parents to raise a single child. Additionally, there are many factors which effect the child due to them being raised without the influence of siblings. These aspects are going to be explored and focused on for the purposes of this investigation. The aim is to determine: â€Å"Are there more advantages or disadvantages when having an only child?† The following guide the discussion: Why do parents choose to have an only child? What are the advantages of having an only child? What are the disadvantages of having an only child? Methodology Both primary and secondary sources were used to gain information for the purposes of this investigation. Examples of secondary sources include the internet, books and other printed medias. The internet provided an assortment of sources. For example, reliable websites with statistics and informative information which related to the topic. Additionally, videos were sourced online. They were used to provide factual information and statistics relating to the topic. Due to the fact internet sites, books and printed media are secondary sources, it was noticed that they incorporated biased views as they were second hand opinions. In order to gain information  which would assist with writing a reliable investigation and conclusion, interviews and surveys were conducted. Interviewees included: E Barbaro – Mother of four and grandmother to an only child. V Haynes – A former kindergarten teacher and mother of an only child. J Stefano – An only child. The individuals interviewed all had the ability to provide strong opinions relating to the topic of only children as they were either an only child themselves, have raised an only child and/or gave opinions towards their thoughts on having siblings. Why do parents choose to have an only child? Each individual to their own has their own beliefs relating to whether or not is beneficial to raise an only child, and that includes parents. Each parent to their own also has their own beliefs towards why they wish to raise a small family. The number of families today with just one dependent child is now 47 per cent and expected to rise to more than 50 in a decade. As the ONS confirms: â€Å"It appears that families are getting smaller† (Simon Edge, 2013). Firstly, it is believed that most parents make the decision to have an only child because it makes them happier. Professor Hans-Peter Kohler of the University of Pennsylvania is one of the many to agree with this statement. He states that the only thing that a majority of parents take into consideration is their ‘wellbeing’. According to Kohler, a parents happiness peaks at one child, and â€Å"having more makes you poorer, more tired and less content† (2013). Further evidence regarding parents raising a singular child comes from Havard psychologist; Daniel Gilbert. Gilbert supports Kohler’s views regarding the parents of singular children, and agrees that they choose to have one child as part of their personal wellbeing. Gilbert claims that â€Å"mothers are at their happiest during those moments when they are not looking after their kids. They prefer shopping, watching TV, exercising and eating† (2013). Gilbert’s studies have concluded that mothers consider interacting with their child is on a par with mopping the floor (Paul Meril, 2013). Another to agree with these statements is author; Lauren Sandler who explores the topic of parents raising only children in her book: The One and Only: The Freedom of Having an Only Child and the Joy of Being One (2013). Sandler writes â€Å"they don’t like being parents (because they are selfish), or they care more about status – work, money, materialism – than their kid  (because they are selfish), or the parents waited too long (because they are selfish)†. Unlike psycologists, Sandler has her own perception of the issue as she is an only child herself, and the mother of an only child. She explains that she wanted to have an only child for the same reasons as her mother did and that is; â€Å"to have a happy kid, my mother figured she needed to be a happy mother, and to be a happy mother, she needed to be a happy person. To do that, she had to preserve her authentic self, which she could not imagine doing with a second child†. In order to test whether or not parents decide on raising a single child to benefit themselves, a survey was conducted by a group of mothers at a day care center who have chosen to raise an only child. Similar to what psychologists have suggested, 44% of the participants have agreed that they choose to have an only child as it beneficial to their personal wellbeing. Despite the overwhelming amount of parents that claim that having an only child is beneficial to them, there were some who had contradicting views by adding: â€Å"When we got married we always wanted to have a big family. This choice was taken out of our hands and we had to depend on IVF to conceive and carry our only 4 year old child† (2013). Social psychologist, Susan Newman states: â€Å"women are getting married later, which raises infertility issues. Many women continue their careers even after they have a child, which makes having more than one child more difficult. Add with the financial stress of raising a child, it’s no wonder some couples stop at one† (Kristy MacKaben, 2013). It costs a significant amount of money to raise a child; clothing, medical care, schooling and some parents may decide that they can’t afford to have lots of children (Emma Sykes, 2011). Parents feel that they can give that one child more in comparison to giving more childr en less. â€Å"It improves their quality of life† says Newman. What are the advantages of having an only child? After conducting a survey and asking a group of people who had siblings whether or not they would prefer being an only child, 83% of the participants replied with yes. When partipants were asked as to why they would prefer this, they claimed  that only children have more advantages. Some being mothers themselves claimed that that the biggest advantage of having one child is the money. With each child, these expenses are more. By not having to spend more money on additional children, your only child can have more costly items (Holly Doorman, 2010). The financial implications of being an only child are numerous. Parents only have one child’s education to pay for, to clothe, to feed, to enroll in lessons or to invest in their financial security. Multiple children require parents to work harder to achieve larger salaries to support their children (Joys of Parenting, 2013). Social psychologist, Susan Newman states: â€Å"if you have a middle income, you’re going to spend roughly $286,000 to get them from birth to 18. That’s kind of staggering†. Another major advantage of being an only child is the educational advantages. Only children are both the first born and the last born child. These children must assume both roles. These children tend to be more academically oriented, ambitious, conscientious, conforming, conservative and respectful of their parents (Holly Doorman, 2013). It turns out there is a significant difference when it comes to intelligence in only children and children from larger families. A landmark 20-year study showed that increased one-on-one parenting produces higher education levels, higher test scores and higher levels of achievement (Kristy Kackaben, 2013). Parents will have the money to spend on tutoring, tools, and the best schools. Parents also have the time to help with homework because you are not running after other children. With one child to give your attention to, it is much easier to find out if they are having problems in school (Holly Doorman, 2013). Newman agrees by stating: â€Å"they have all their parents financial resources to get them extra lessons, to get them SAT training but more critical is the one-on-one time at the dinner table.† This results in more reading time, more homework time and eventually better test scores. One mother stated that: â€Å"I think we felt as a family that we were able to give our son more attention and spend more time together and really focus on him† (2013). By having only one child, the child’s and parent’s privacy becomes easier. One of the main advantages of being the only child †that your parents pay attention only to you. You are the most important person in their lives. Parents do everything for you† (J Stefano, 2013). For example, if the child wishes for a new toy or some clothes, parents will simply buy  it to fufill the child’s wants. For mother of only child, V Haynes, she states that: †I generally purchase toys for my child in o rder to fufill their wants as they are lonely and do not have a sibling to bond with† (2013). Moreover, only children have everything to themselves. They will not have to share a room, the computer and any other things. What are the disadvantages of having an only child? In a 2013 study, data from from before and after the institution of China’s one-child policy has shown a causal link between being an only child and acquiring certain negative character traits. The study found that ‘onlies’ are â€Å"significantly less trusting, less trustworthy, more risk-averse, less competitive, more pessimistic, and less conscientious individuals† (Sandler, 2013). â€Å"The hardest part of being an only child is the stereotyping others create. Stereotypes make people assume that you are somebody that you are not† (J Stefano, 2013). The biggest disadvantage for only children is that they are generally percieved as ‘spoiled’ and/or ‘selfish’. Although disputed by scholars past and present (Polit & Falbo, 1987; 1988, Newman, 2011), the popular belief is that only children are self-centered, spoiled, in constant need of the spotlight, and socially inept (Stephen J Betchen, 2011). The most common statement made by survey participants when asked for their thoughts on only children was that: â€Å"they are used to thinking that they are the most important people so they must have everything only for themselves† (2013). These stereotypes have all been derived from the work of a 19th century psychologist who famously concluded that, â€Å"being an only child is a disease in itself† (Lauren Smelcher Sams, 2013). The old stereotype of spoilt and selfish does no one justice (Carmel Egan, 2009). Due to stereotyping, when someone becomes knowledgable that someone they meet is an only child, it is most likely that they will behave differently towards them. They are often perceived as loners and their actions may be misinterpreted.This makes it more difficult for only children to establish friendships. Single children do not learn social skills with other children in the household. Therefore, all of their social interactions must be gained in the world with other children (Joys of Parenting, 2013). When an only child is compared to a child that belongs to a large family, it is said that children from larger families are better off later in life since their  parents take care of their needs but not their wants. Children from larger families learn the difference between wants and needs. They learn to wait for what they want, or to work and earn it themselves. Thus they are spared the corruptive influence of instant gratification. They internalize the virtues of patience and honorable ambition. They grow to become self-reliant self-starters (Lots of Kids, 2010). According to Professor Ralph, whilst children from larger families learn these things, only children rely and become more dependent on the parent (Emma Sykes, 2011) A major topic regarding only children is loneliness. Many parents of only children deny their child freedom to explore the world in case something ‘bad’ were to happen to them (E Barbaro, 2013). There are â€Å"other children can go out when they please. For example , shopping with friends or going to a party. But being the only child means that parents put pressure on you. You have to still prove that you are the best. Instead you must focus on studies and have to maintain getting an a A for every test otherwise your parents will be disappointed with you† (J Stefano, 2013). Lastly, having an only child can be of a disadvantage to the family in later years. Bryan Caplan, author of Selfish Reasons To Have More Kids argues that it’s better to have more kids. He says â€Å"have the number of children that maximises average utility over your whole lifespan. When you’re 30, you might feel like two children is plenty, but once you’re 60, you are more likely to prefer 10 sons and daughters to keep you company and keep the grandkids coming† (2011). Conclusion The rate of single child families is rapidly increasing in today’s current society. As the world is constantly evolving, so is the way parents choose have a family. The 21st century is different from the past as mothers are not required to ultimately spend all of their time being a housewife looking after children and completing household chores. Women now have careers and are more concerned about status work and materilism. With this factor in mind, it is no surprise that single child households are becoming a contemporary issue of the 21st century. Only children are becoming more accepted by society as it is becoming more common. It is now less likely for only children to be placed into stereotypical categories, and being percieved as ‘selfish’ and ‘spoiled’. Despite this, only children are still  identified for having these traits. A reason for this is that majority of parents raising single children do spend their money on them, as they have no other priorities. Other disadvantages are loneliness and the lack of freedom, leading to possible issues when interacting with other children. Altough there are quite a few negatives, they still do not outweigh the positive aspects of being an only child. Only children do get great advantages. For example, parents can spend all of their time on the child. That child is the number one priority. They can have a close relationship with parents and they do not have to share with others. Despite this, it can lead to negative aspects where the child learns the ‘selfish’ traits and falls under stereotyping. The question: â€Å"Are there more advantages or disadvantages when having an only child?† cannot be fully supported. Who is to say whether or not there is a great advantage when having an only child, or whether it is a disadvantage. There is not enough information to fully support whether it is a good or bad thing. Every individual is different and the overall, the decision to raise an only child is ultimately up to the parents and whether their lifestyle fits one of a large or a small family. Less or more children for whatever personal reasons should just be accepted, as long as the children involved are happy. There is not one right or wrong answer. Bibliography Primary Surveys with mothers and employees of a daycare center, 2013, ‘Are there more advantages or disadvantages when having an only child?’, August 22 E Barbaro, Interview, 2013 V Haynes, Interview, 2013 J Stefano, Interview, 2013 Secondary Bellybelly.com.au. 1986. One Child Families: Advantages and Disadvantages of Having an Only Child. [online] Available at: http://www.bellybelly.com.au/child/one-child-families-advantages-disadvantages-of-having-one-child [Accessed: 27th Aug 2013]. Caplan, B. 2011. Selfish Reasons To Have More Kids. The Perseus Books Group, p. Paperback, 288 pages. Emma Sykes. Abc.net.au. 2011. Triple P Podcast: Single Children – ABC

Anne Bradford Thesis Example | Topics and Well Written Essays - 1250 words

Anne Bradford - Thesis Example In this paper, two of the main works of Anne Bradstreet, which include ‘The prologue’ and ‘To My Dear and Loving Husband’, will be compared in order to get a better understanding of how she integrated the use of two voices in her poetry. The Prologue is one of such poems of Bradstreet, which reveals the mindset of the people of the 17th century. Rich states, â€Å"Seventeenth-century Puritan life was perhaps the most self-conscious ever lived in its requirements of the individual understanding† (x). In the poem, Bradstreet acknowledges the passive role of women in the society. She seems to be revealing that women are not considered equal to men and are subjected to remain at homes in order to take care of their husbands and children. She says that women are not given opportunities to play an active role in the society. In the poem, Bradstreet acknowledges the fact that men always do best for their families. On the other hand, she thinks that the society do not consider women capable of taking difficult decisions. She does not seem to be happy with the mindset of the society and wants women to be more social along with playing traditional roles in their families. In the first half of the poem, Bradstreet describes the passive role of women in the society whereas in the second half, she tries to make people aware of the fact that women also can do good for their families not only by remaining at homes but also as working women. She shows her anger at the mindset of people. She wants women to be treated fairly in the society. She tries to educate people that women are also intelligent and talented and can perform hard duties of life perfectly. She acknowledges men’s role in the society and claims that women can also play a productive role. Bradstreet states in her poem, â€Å"Men can do best, and Women know it well. Preeminence in all and each is yours; Yet grant some small acknowledgement of ours† (40-42).

Strategic Marketing Promotion Strategies Essay Example | Topics and Well Written Essays - 750 words

Strategic Marketing Promotion Strategies - Essay Example The product Life Cycle asserts that a product growth has a lifecycle roughly similar to a human's life and eventually it stagnates and dies out. It is due to this that marketers in all companies aim their marketing strategies to keep their products in the growth stage. Impact of Internet on promotional Mix: Over the years the use of Internet marketing has increased and has been successful in its various forms i.e. email marketing and sales through website and links. The impact of Internet activities on promotional mix is that it adds another tool to use along with the promotional mix. Internet marketing is a support function and supports the marketing program. Was Estee Lauder's promotional mix for advanced night repair concentrate appropriate given its stage in product life cycle and the characteristics of the product In what Product life Cycle stage would you classify Estee Lauders Night Repair Concentrate It can be seen from the case study, that Estee Lauders product Night Repair Concentrate has crossed maturity stage and is now in decline stage. This is because they will name the new website www.thelittlebrownbottle.com with the objective of reminding their customers of their history. It can be seen that the company is re-launching the product. I believe that the pro... The impact of Internet activities on promotional mix is that it adds another tool to use along with the promotional mix. Internet marketing is a support function and supports the marketing program. Was Estee Lauder's promotional mix for advanced night repair concentrate appropriate given its stage in product life cycle and the characteristics of the product In what Product life Cycle stage would you classify Estee Lauders Night Repair Concentrate It can be seen from the case study, that Estee Lauders product Night Repair Concentrate has crossed maturity stage and is now in decline stage. This is because they will name the new website www.thelittlebrownbottle.com with the objective of reminding their customers of their history. It can be seen that the company is re-launching the product. I believe that the promotional mix of Estee Lauder is highly appropriate because it keeps in mind the different brand qualities including age, gender and benefits. The use of the website is re-enforcing the same message. They have adequately realized that the Internet savvy young woman, which is their target market, are eventually entering early thirties and require the product. The one disadvantage Internet as a marketing medium has is that it has the lowest level of interaction with the customer. However, using an interactive website with a blogging facility will eventually give the customer a sense of closeness of the product. The promotional tools that Estee Lauder are: Ads on Fashion and beauty websites Beauty and lifestyle blogs Advertising on News sites Sponsor a site on MSN "Night SPA" A TV campaign and a national mall tour Product sampling and demonstrations Generating word of mouth by posting testimonials BTL -mobile night

English-Language Learners Essay Example | Topics and Well Written Essays - 1000 words

English-Language Learners - Essay Example Advantages Some of the most considerable benefits include better understanding of course material, better communication with teachers, and better exam performance. 1. Better Understanding of Course Primary language teaching helps both teachers and students. Teachers are able to transfer knowledge to their students easily. It is also easy for the students to understand the concepts in their native languages because of their familiarity with those languages. 2. Better Communication with Teachers Primary language also helps teachers and students properly communicate with each other. Students can ask questions to their teachers in their native languages, which is not easy if the communication language is other than their native languages. Moreover, students can also share their ideas more effectively with their teachers. 3. Better Exam Performance Improved exam performance is another advantage of teaching students in their primary languages. Students properly understand the concepts in t heir primary languages. As a result, they are able to deliver good results. Students are able to write what come in their minds. They do not have to translate their thoughts in order to write them on paper. Disadvantages Teaching in primary languages also has a couple of disadvantages. Those disadvantages include poor grades in international exams and decreased job opportunities. 1. Poor Grades in International Exams Those students, who get education in their native languages, find it difficult to show good performances in international exams because the testing language for most of the international exams is English. Students having less knowledge of English language cannot understand the exam questions properly which results in poor exam performance. 2. Decreased Job Opportunities Today, most of the companies prefer to hire such individuals who are proficient in speaking English language. Those students, who have less understanding of English, are unable to get high paying jobs. T hus, the number of job opportunities decrease for such students, which is a major disadvantage of being less proficient in speaking English. English Language Instruction I personally believe that English language instruction should replace native language instruction. The reason is that English has become a global language. â€Å"English language, as of today, has come to be known as the global language of the world† (Bahadur, 2012). If we analyze different languages that people speak in different parts of the world, we come to know that English is the language, which has the highest speaking rate. Yorke (2007) states, â€Å"English is a global language that allows many diverse peoples around the world to communicate when they don't speak, read, write, or understand one another's language†. People belonging to different parts of the world not only understand English language but also they can speak it well. English language has been included in many of the bilingual pr ograms, which validates its importance as a major instruction language (Marlowe & Canestrari, 2006, p. 154). The reason is that English is a language, which people use for medical, business, and scientific communication all over the world. Many scholars and researchers prefer to do their scientific and medical researches in English because of its high understandability and speaking rate. Countries can progress only if their citizens get high quality education from the best universities of the world. Today, the United States of

How Pathos is Used in Advertizing Essay Example | Topics and Well Written Essays - 750 words

How Pathos is Used in Advertizing - Essay Example Pathos are good at intriguing feelings and can play on factors such as fear, sadness, joy, humor and desires among others. One way to evaluate whether an advertisement put forth and one which uses pathos is effective is to establish whether t evokes a strong emotion for what it is intended. If it fails to, then the campaign itself may be a failure. The art, pictures, language, voice, pitch and words used, whether visible, audible or both help elicit a desired emotion and convince the customer to make a buying decision in favor of it. The existence of internet technologies today makes it possible for Mc Donald’s to diversify their marketing strategy to various individuals across the world. While certain videos may be expensive to air through the TV broadcasting system internet space is explored to appeal the consumer’s desire for the food products from the chain. On YouTube, the Mc Donald’s advertisement of a smoky Texan burger leaves the consumer in a great desire to taste it. It first shows two men seated on a cab, one leaning while the other one stretches on the bonnet and leans back on the windscreen; what is interesting here is how they seem to enjoy the Texan burger, taking one bite after another. One of the men describes its contents and size as a â€Å"big ol’ angus beef patty, big squeeze of smoky BBQ sauce and big bacon† and moves on to squeeze the full burger, which makes the sauce content to spill slowly on the sides (McDonald’s Australia). Just the content of the burger, how the two men are enjoying themselves and squeezing of the burger induces a feeling of the taste, which leaves the person watching with ad salivating and would desire to have it. As if not enough the advert uses an aspect of urgency which is common in pathos. It states, â€Å"Try a smoky Texan before it makes tracks† and by the end of the 14 seconds, the advert leaves an impact such that it influences consumer’s buying decision

Lit review Literature Example | Topics and Well Written Essays - 2000 words

Lit - Literature review Example eview of literature showed that previous studies have documented the reliability of relying on consumer profiling for marketers, in order to segment products for different customer segments successfully. The study also found that the brand image and the brand personality of a product are among the driving forces behind its demand. It’s a basic human desire to comprehend all about the nature of the self as a person, what one does and what they believe – apart from also enquiring the factors behind visible behaviour. In relation to the preferences of consumers, for some brands and products and not others, it has remained a matter of importance, to explore the self-associations that are made and their relationship to the consumer’s self-concept. For example, for a consumer who is physically fit (one who regards themselves an athlete) it is likely that they will purchase products that enforce their identity as an athlete. In light of the associations explained between self-concept and consumer behaviours, this report aims to establish the relationship between self concept and brand image and attachment, which are the main influencers of consumer purchasing behaviour. Towards delivering on the aim, the report will present a critical literature review with the aim of providing answers to the re search question: what can marketers and producers do to position products successfully among a majority of their target consumers? Through finding answers to the research question, the report is supposed to meet the objectives of exposing the process of developing brand image for products successfully and expose the relationship between brand image and the buying behaviour of consumers. The drive behind consumer behaviour, according to Virani (2013, p. 155), is what triggers a variety of identity-based effects and outcomes, including a heightened attention to identity-related stimulus; the consumer is more likely to recognize and shop for products that are normally

Discussion Communications in emergency management Coursework

Discussion Communications in emergency management - Coursework Example Thirdly, the chances of miscommunication due to absence of written communication are also high. For example, inaccuracy and misreporting characterized the Chi-chi earthquake and hurricane Katrina in the US. The two instances showed the current telephone, radio and television are not reliable for communication when managing disasters (Cheng-Ming, Chan and Adnan, 2009). The use of Internet Social Networking (ISN) platforms should also be implemented. â€Å"Internet social networking (ISN) or online social networking is the use of web based technologies to provide a virtual forum for internet users however diverse and afar to communicate and share ideas and information† (Cheng-Ming, Chan and Adnan, 2009 p. 2). ISN methods such as microblogging, search engines and social networking websites are instrumental during such emergencies. For example, a new platform is being designed to make it easier for communication during times when cell phones cease to work in emergencies (Tendo, 2014).The idea known as First responder Network (First Net) is to use a seamless network to allow the accessibility of first responders in emergencies (Tendo, 2014). The use of wireless network and applications in disaster management is highly encouraged in the modern age due to the proven failure of current disaster management emergency communication (Tendo, 2014). The failure in these network failures could be brought about by demolition of electrical and network infrastructures by walls, debris or even water. In case all technological means of communication fail, it will be necessary to use alternate means to convey messages long distances, for example, by use of responders or messengers. Information will be delivered first-hand by responders to such sites. The disaster team will take action during and after the occurrence. It is also crucial to create an

WWI and WWII Essay Example | Topics and Well Written Essays - 750 words

WWI and WWII - Essay Example A second cause of the First World War was the newly acquired military strength (arms race) of the European and the Asian nations. With no justified cause to test their military capabilities, the animosity in regard to the colonies came as a welcome relief. Significant alliances made prior to 1914 by strong hold countries in Europe also fueled the war. For instance, the Triple Entente in which France, Britain, and Russia agreed not to sign peace treaties separately. There is also the Triple alliance comprising of Italy, Germany, and Austria-Hungary. The commencement of the First World War saw the utilization of the legal obligations subject to these treaties. The need to prove political and military dominance stemmed from nationalism. For instance, Slavics in Bosnia and Herzegovina preferred to be part of Serbia. Their protest against Austria-Hungary’s domination of these two regions led to the final and presumably immediate trigger of this war, the assassination of Archduke Ferdinand of Austria-Hungary. The WW1 has similarity in causation with the First World War. Germany, in both instances, instigated the war with more valor than the other nations. In the case of the First World War, military prowess was the motivating factor. However, the Second World War was a case of wounded pride owing to the Treaty of Versailles. The policy of disarmament, which made them vulnerable to other countries attacks, also seemed unfair. Unlike the First World War, dialogue as a means of curbing war dominated the years before the Second World War. An example of a failed Dialogue is the Munich agreement (1938) which Hitler broke barely a year after enactment. The Failure of the League of Nations to foster peace as a result of military and monetary incapability also contributed to the Second World War. For the other nations such as Britain and France, nationalism as a cause was as eminent as in the